There’s an entire field of research dedicated to developing messaging designed to persuade “vaccine-hesitant” individuals to get the COVID-19 vaccine — and none of it has anything to do with facts.
None of the messaging examined by researchers involves conveying factual evidence that supports the claims — widely disseminated by Big Pharma, Big Media and public health agencies — that the vaccines are “safe” and “effective.”
Researchers last month published the results of a clinical trial involving two survey experiments on how to manufacture consent for COVID vaccines.
The Yale-sponsored study, “Persuasive messaging to increase COVID-19 vaccine uptake intentions,” examined how different persuasive messages affected 1) intentions to receive a COVID-19 vaccine, 2) willingness to persuade friends and relatives to get the vaccine, 3) fear of those who have not been vaccinated, and 4) social judgment of people who choose not to vaccinate.
According to the study’s authors:
“Given the considerable amount of skepticism about the safety and efficacy of a COVID-19 vaccine, it has become increasingly important to understand how public health communication can play a role in increasing COVID-19 vaccine uptake.”
The paper did not address the underlying reasons someone might have concerns about the safety or efficacy of COVID vaccines but focused instead exclusively on how to persuade them to get the vaccine.